{"id":5431,"date":"2025-11-12T11:58:05","date_gmt":"2025-11-12T09:58:05","guid":{"rendered":"https:\/\/www.funlus.fi\/?p=5431"},"modified":"2025-11-12T11:58:09","modified_gmt":"2025-11-12T09:58:09","slug":"eu-artificial-intelligence-act-what-companies-should-know-about-the-obligations-of-providers-and-deployers","status":"publish","type":"post","link":"https:\/\/www.funlus.fi\/en\/2025\/11\/12\/eu-artificial-intelligence-act-what-companies-should-know-about-the-obligations-of-providers-and-deployers\/","title":{"rendered":"EU Artificial Intelligence Act \u2013 what companies should know about the obligations of providers and deployers"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:54;line-height:1.16;\">EU Artificial Intelligence Act \u2013 what companies should know about the obligations of providers and deployers<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>The European Union\u2019s <strong>Artificial Intelligence Act (EU Artificial Intelligence Act, 2024\/1689)<\/strong> is the first legislation in history that regulates artificial intelligence. Its aim is to ensure that AI systems used in Europe are <strong>safe, transparent, and under human control<\/strong>.<\/p>\n<p>The Act is based on a <strong>risk-based approach<\/strong> and rests on the idea that AI is like any other product: the party that places it on the market or puts it into use is responsible for its safety and performance.<\/p>\n<p>The AI Act is therefore a <strong>product safety law for AI<\/strong>. It applies to all AI systems that operate with some level of autonomy and learning and can affect people\u2019s lives, work, or rights.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"38\" data-lineheight=\"45.6px\">AI risk levels \u2013 four tiers<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:50px;\"><p>In the Act, AI systems are divided into four risk levels based on how much they can affect people and society.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"margin-bottom:50px;--awb-margin-bottom:50px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-padding-left:10px;--awb-border-size:2px;--awb-icon-size:20px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e2e2e2;--awb-divider-hover-color:#e2e2e2;--awb-icon-color:#ffffff;--awb-title-color:#212934;--awb-content-color:rgba(0,0,0,0.83);--awb-icon-box-color:#212934;--awb-toggle-hover-accent-color:#f3af2d;--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:800;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:&quot;Lato&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-5431-1\"><div class=\"fusion-panel panel-default panel-809b5db95b008101d fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-font-size:30px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_809b5db95b008101d\"><a aria-expanded=\"false\" aria-controls=\"809b5db95b008101d\" role=\"button\" data-toggle=\"collapse\" data-target=\"#809b5db95b008101d\" href=\"#809b5db95b008101d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Unacceptable risk<\/span><\/a><\/h4><\/div><div id=\"809b5db95b008101d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_809b5db95b008101d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>All AI systems that threaten people\u2019s safety, livelihood, or fundamental rights are prohibited.<br \/>Prohibited practices include for example:<\/p>\n<p>harmful AI-based manipulation and deception<br \/>using AI to exploit vulnerabilities<br \/>social scoring<br \/>assessing or predicting the risk of an individual crime<br \/>creating facial recognition databases through large-scale web scraping<br \/>emotion recognition at workplaces and in educational institutions<br \/>biometric categorization to infer protected attributes<br \/>real-time remote biometric identification for law enforcement in public spaces<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ebae4504754964413 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-font-size:30px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ebae4504754964413\"><a aria-expanded=\"false\" aria-controls=\"ebae4504754964413\" role=\"button\" data-toggle=\"collapse\" data-target=\"#ebae4504754964413\" href=\"#ebae4504754964413\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. High risk<\/span><\/a><\/h4><\/div><div id=\"ebae4504754964413\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ebae4504754964413\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>High-risk systems are AI solutions that can significantly affect people\u2019s lives or rights.<br \/>Examples include:<\/p>\n<ul>\n<li>AI safety components in critical infrastructure (e.g., transport)<\/li>\n<li>AI applications that affect education, employment, or health<\/li>\n<li>AI-based processing of loans, social benefits, or legal decisions<\/li>\n<li>biometric identification, emotion recognition, and categorization<\/li>\n<li>use of AI in law enforcement or border control<\/li>\n<\/ul>\n<p>Strict requirements apply to high-risk AI systems before they enter the market.<br \/>Among other things, they require:<\/p>\n<ul>\n<li>a risk management system and risk mitigation measures<\/li>\n<li>high-quality, non-discriminatory training data<\/li>\n<li>logging and traceability of operations<\/li>\n<li>documentation and user instructions<\/li>\n<li>human oversight and the ability to stop the system<\/li>\n<li>high accuracy and cybersecurity<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f027f70499b9cb057 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-font-size:30px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f027f70499b9cb057\"><a aria-expanded=\"false\" aria-controls=\"f027f70499b9cb057\" role=\"button\" data-toggle=\"collapse\" data-target=\"#f027f70499b9cb057\" href=\"#f027f70499b9cb057\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Limited risk<\/span><\/a><\/h4><\/div><div id=\"f027f70499b9cb057\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f027f70499b9cb057\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>These systems emphasize transparency.<br \/>For example, a chatbot or generative AI must inform the user that they are interacting with AI.<br \/>Providers of generative AI must also ensure that AI-generated content is recognizable and, when necessary, labeled, especially for deepfakes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4e48addbe5ad6952f fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-font-size:30px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4e48addbe5ad6952f\"><a aria-expanded=\"false\" aria-controls=\"4e48addbe5ad6952f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#4e48addbe5ad6952f\" href=\"#4e48addbe5ad6952f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Minimal or no risk<\/span><\/a><\/h4><\/div><div id=\"4e48addbe5ad6952f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4e48addbe5ad6952f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>This category includes the majority of current AI applications, such as AI-powered video games or spam filters.<br \/>No specific obligations apply to these.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"38\" data-lineheight=\"45.6px\">Provider and deployer \u2013 different roles, different responsibilities<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:50px;\"><p>The Act clearly distinguishes two main actors:<\/p>\n<\/div>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Provider<\/strong><\/th>\n<th align=\"left\"><strong>Deployer<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody style=\"vertical-align:top !important;\">\n<tr>\n<td align=\"left\">\n<p>An organization that develops an AI system or places it on the market under its own name or trademark.<br \/>The provider\u2019s obligations include:<\/p>\n<ul>\n<li>preparing risk management and technical documentation<\/li>\n<li>ensuring the quality of training data<\/li>\n<li>creating user instructions and warnings<\/li>\n<li>ensuring transparency and human oversight<\/li>\n<li>post-market monitoring and cooperation with authorities<\/li>\n<\/ul>\n<p>The provider is responsible for ensuring the AI system is safe and compliant before entering the market.<\/p>\n<\/td>\n<td align=\"left\">\n<p>An organization that deploys an AI system in its own operations.<br \/>Its obligations are:<\/p>\n<ul>\n<li>following user instructions and monitoring procedures<\/li>\n<li>conducting a Fundamental Rights Impact Assessment (FRIA) if the AI directly affects people<\/li>\n<li>informing employees and customers about the use of AI<\/li>\n<li>ensuring continuous human oversight of AI functions<\/li>\n<li>reporting deviations and incidents to authorities and the provider<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:50px;\"><p><b>In other words:<\/b> the provider ensures the AI is a safe product, and the deployer ensures it is used correctly and responsibly.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"38\" data-lineheight=\"45.6px\">General Purpose AI (GPAI)<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>General-purpose AI models, such as ChatGPT or Copilot, can operate across many applications and tasks. Because such models can form the foundation of numerous systems, they involve <strong>systemic risks<\/strong>.<\/p>\n<p>From August 2025 onward, GPAI providers will also be subject to specific rules relating to transparency, copyright, and safety.<\/p>\n<p>In July 2025, the European Commission published three tools to support the responsible development of GPAI models:<\/p>\n<ul>\n<li><strong>Guidelines<\/strong> that clarify the scope of GPAI obligations<\/li>\n<li><strong>Code of Practice<\/strong> that provides practical guidance on transparency and safety<\/li>\n<li><strong>Training Data Summary Model<\/strong> in which providers give an overview of the data used and how it is handled<\/li>\n<\/ul>\n<p>These tools support safe and innovative AI development and strengthen public trust in AI.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"38\" data-lineheight=\"45.6px\">AI literacy and competence obligation<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>Article 4 of the AI Act requires both providers and deployers to ensure their own and their staff\u2019s AI literacy.<br \/>\nThis means a sufficient understanding of how AI works, its risks, and its impacts so that systems can be used knowledgeably and responsibly.<\/p>\n<p>This is about competence, not just training. Without understanding, responsibility cannot be assumed.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"38\" data-lineheight=\"45.6px\">What should companies do now?<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-7\"><ol>\n<li><strong>Determine your role<\/strong> \u2013 are you a provider, a deployer, or both?<\/li>\n<li><strong>Assess risks<\/strong> \u2013 where does AI affect people\u2019s rights and lives?<\/li>\n<li><strong>Document and monitor<\/strong> \u2013 compliance must be demonstrated in writing.<\/li>\n<li><strong>Train staff<\/strong> \u2013 AI literacy is part of the company\u2019s compliance work.<\/li>\n<li><strong>Follow national implementation<\/strong> \u2013 interpretation guidance and clarifications.<\/li>\n<\/ol>\n<p><strong>Summary<\/strong><\/p>\n<p>The EU AI Act is a significant step toward safer, more transparent, and more human-centered AI. It does not block innovation but ensures that AI operates on human terms.<\/p>\n<p>AI may be used, provided it is done responsibly.<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ul>\n<li>European Commission: <i>EU Artificial Intelligence Act \u2013 Regulatory Framework for AI<\/i>, Digital Strategy, 2025<\/li>\n<li>Ministry of Economic Affairs and Employment: <i>EU AI Act: bans on AI practices enter into force on 2.2.2025<\/i> (31.1.2025)<\/li>\n<li>University of Helsinki \/ HY+: <i>Fundamentals of the AI Act<\/i> (Anna-Mari Wallenberg, Tuomas Mattila, 2025)<\/li>\n<li>HY+: <i>Information Brief \u2013 AI Literacy (Article 4)<\/i><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:50px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\"><strong>About the author<\/strong><\/h4><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"150\" height=\"150\" alt=\"Markus Aho.\" title=\"Funlus_Markus_Hertta\" src=\"https:\/\/www.funlus.fi\/wp-content\/uploads\/2021\/09\/Funlus_Markus_Hertta-150x150.jpg\" class=\"img-responsive wp-image-4145\" srcset=\"https:\/\/www.funlus.fi\/wp-content\/uploads\/2021\/09\/Funlus_Markus_Hertta-66x66.jpg 66w, https:\/\/www.funlus.fi\/wp-content\/uploads\/2021\/09\/Funlus_Markus_Hertta-150x150.jpg 150w, https:\/\/www.funlus.fi\/wp-content\/uploads\/2021\/09\/Funlus_Markus_Hertta-200x200.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-top:20px;--awb-margin-bottom:30px;\"><p><strong>Markus Aho<\/strong><br \/>Advertising agency entrepreneur, 15+ years<br \/>M.Eng., vocational teacher, doctoral researcher<br \/>markus.aho@funlus.fi<br \/>050 585 6005<br \/><a href=\"https:\/\/www.funlus.fi\/en\/\">www.funlus.fi<\/a> <br \/><a href=\"https:\/\/www.linkedin.com\/in\/markusaho\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/markusaho<\/a> <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":5409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234,262,293],"tags":[294,239,242,296,297],"class_list":["post-5431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-security","category-vastuullisuus","tag-chatgpt","tag-digitalization","tag-eu-en","tag-tekoaly","tag-vastuullisuus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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