Facebook advertising has been increasing its share of companies’ marketing budgets for several years. One reason for the popularity of Facebook advertising is its strong ability to target precisely your customer audience. You can target your message based on factors such as gender, age, location, hobbies, and interests. From reports, you can, for example, track which gender your advertisement has appealed to more or whether the user’s age affects the effectiveness of the advertising. Results, i.e. conversion tracking, are possible with the help of the Facebook pixel. In practice, you receive information on how many results the advertising generates, for example as purchases in an online store or entries in a competition.